The Research on Decisions of Carbon Neutral Technology in A Retailer-led Green Supply Chain Based on Cost Reduction and Carbon Trading

In this paper, based on the concept of green supply chain management, we construct a two-level game model consisting an upstream manufacturer and downstream retailer, where retailer is leader follower. addition, in invests carbon-neutral technology innovations that reduce production costs, lower carbon emissions, increase market demand for their products. Based model, optimal equilibrium outcome solved, influences sensitivity coefficient, investment coefficient innovation, emission reduction efficiency, cost efficiency operation decision firms are examined. The results show (1) consumer neutrality factor has positive impact neutral strategy, product ordering, performance firms. (2) innovation hurts decision, firms, while pricing strategy also correlation with consumers as increases. (3) technologies promotes decisions, However, closely related to size correlates negatively. (4) per unit positively correlated linked negative correlation.